Privacy & Cookie

Welcome to our website (hereinafter the “Site”). We kindly ask all the user visiting the Site and all the customers/buyers who purchase our Products through the Site (hereinafter “Users/Customers”) to read our Privacy Policy, applied during the Site surfing, whether using the provided services and/or the purchase of products.

Visiting and using the Site to display or buy the Led Emotion Design products you agree with personal data processing and disclosure as described in this note.

Users/Customers personal data will be processed according to the applicable law, in particular with the Personal Data Protection Code (Legislative Decree no. 196 of 30 June 2003). We also invite our Users/Customers to read the General Terms of Use of the Site, as they contain also information about privacy and security systems used for the Site.

The policy

Everyone has the right to have their personal data protected. iDesign S.r.l., as autonomous managing authority, respects the privacy of its own Users/Customers (for example: Name, Last Name, Address, E-mail, Telephone number) will be collected during the registration to the Site, or as purchasing or through Customer Care contact. Data will be processed by iDesign S.r.l. in order to allow the registration to the Site, Users/Customers identification, to manage personal accounts, to collect and fulfil orders, to deliver the products, to process payments or to provide a service (as Customer Care assistance in case of questions or return requests) and, upon expressed request, to send newsletters and, more in general, information and/or commercial/promotional goods related to our products, events and services and to access to benefits and special or promotional initiatives, selling campaigns through e-mail, sms, mms, postal or telephone communications, and also through the registration to social networks with the necessary processing of related databases.

This information might be used also to ask for feedbacks regarding the Site and the provided services and, in particular, to send surveys to measure and evaluate satisfaction degree of Users/Customers on products quality as to adapt our communications and commercial offers to Users/Customers tastes and needs to make them more interesting and remarkable.

Data related to Site consulting, surfing and selling could also be collected to statistical purpose, and that information might be transferred to selected third parties. Personal data might be used also for internal marketing and studies on purchasing behavior, together with non-personal data, to analyse and track the profile and to monitor Users/Customers preferences in order to improve our products and services, to understand better what may be more interesting to our Users/Customers.

In addition, just for controlling purpose on services quality and for a formative purpose, we might monitor or record communications that are sent to us.

It is specifically excluded any use of credit cards data and more in general of means of payment for purposes that are different from verifying the existence of means of payment, charge and processing of payments, and the management of possible claims and legal disputes. To do that, these data will be processed also by the provider who provides services related to online payment management and by the institution that issued the credit card used to validate the order.

It is possible to agree to one or more of the following activities:

  • I agree to the personal data processing according to the described policy.
  • I agree to the personal data processing by iDesign S.r.l. in order to receive commercial communications related to products and news of the Led Emotion Design world.
  • I agree to the personal data processing by iDesign S.r.l. in order to improve my surfing experience and to receive offers consistent to my preferences.


iDesign S.r.l. registered in Rome, via Laurentina, 289 -00142, VAT and Rome Business Register registration number 12137741000, is the controlling authority of Users/Customers personal data and processes them according to the purposes indicated each time on the site on the same page where data are given. iDesign S.r.l. firm is the one that sells the products on its Site directly, managing itself selling activities such as administration, collection, products delivery and customer care activities. To execute this activities iDesign S.r.l. processes, as autonomous controlling authority of processing and according to the applicable privacy law, users data as name, last name, residence and information about the credit card used by users (for example name and last name of the credit card owner, number, expiration date, security code).

Processing of personal data of Users/Customers who visit and consult the Site is limited to surfing data, that is data which have to be transmitted to the site to let the system that manages the Site work and are needed using the internet communication protocols. Surfing data are, for example, IP addresses or domain names of the computers used by users who enter the Site and other parameters about type and operating system used by users. For further information about surfing data please consult the Cookies Policy. iDesign S.r.l. also collects and processes personal data provided voluntarily by the User/Customer in occasion of interaction with the site functionalities or requests of information or informative material to iDesign S.r.l. or sending to iDesign S.r.l. communications via postal service or through the Site. iDesign S.r.l. could use User/Customer personal data to assert or defend its right in court and to fulfil to obligations provided for by law, regulations and community legislation.

With user’s approval, which is free and discretionary, iDesign S.r.l. could process users data also to define single and group profile (profiling) and to marketing purposes, that is sending to Users/Customers, also as newsletters, e-mail, sms and mms, information and updates on products and offers, exclusive sales, promotional campaigns and on possible events or similar initiatives organized by iDesign S.r.l. or to which iDesign S.r.l. participates, including possible invitations to these events. User/Customer would, in whatever moment, have the chance to oppose to personal data processing for dispatching of promotional information by e-mail; in every communication will be a specific section in which are specified the modalities to oppose to personal data processing and not receiving any more promotional materials and information.

In the specific sections of the Site in which data are collected it is published a dedicated informative edited according to art. n. 13 of the Privacy Code. When necessary in accordance with Privacy Code, iDesign S.r.l. asks the user to agree before proceeding with personal data processing.

IDesign S.r.l. decides purposes and modalities of data processing and the instruments to use also regarding security profile.

Just for organizational and functional needs, with purposes strictly connected and related to services performances on the Site, Users/ Customers data might be transmitted to external firms called “Responsible for processing”, which make some of the activities such as, just for example: orders execution, elaboration and transmission of orders, payments and shipping of sold products monitoring. These firms have been selected because they demonstrated to have capability, experience and reliability, and to provide qualified guarantee respecting fully the current disposition regarding personal data processing, including the data security profile according to modalities defined with iDesign S.r.l.

The data transmitted to the “Responsible for processing” will be anyway just those strictly necessary to the execution of their activities. It will not be provided to them the power of using the data for different purposes.

To have the complete and updated list of the external firms which process personal data, we kindly ask to Users/Customers to contact ourCustomer Care.

Personal data are mainly processed in electronic format and sometimes also in paper format, as for example when the data processing is necessary to prevent frauds on the Site.

Personal data will be stored in a form which consents the identification of Users/Customers within the legal limits. To guarantee that data are always correct, updated, complete and pertinent, we invite our Users/Customers to inform our Customer Care about any incoming change using the following Form.

Unless otherwise provided for in this regulation, personal data will not be given to third parties for purposes not permitted by law or without express permission of our Users/Customers.

Data could be given to the police force or to the requesting court, for example within the Site anti-fraud services, according to the law and upon request.

iDesign S.r.l. guarantees that transferring of persona data towards non-EU countries which do not guarantee a suitable protection levels, will be executed just after iDesing S.r.l. and these subjects close specific agreements which contain adequate safeguard clauses about personal data protection, according to by law and applicable regulations.

It can happen that iDesign S.r.l. processes personal data of third parties given directly by its Users/ Customers, for example when Users/Customers want to advise a friend about a service or a product sold on the Site or when Users/Customers buy a product that has to be shipped to a friend or when who pays the purchase price is different from those to ship the product to.

In the above-mentioned cases the User/Customer is invited to have the approval of the person to whom data refers to before giving them to iDesign S.r.l., and to inform him about this Privacy Policy because he will be the one and only responsible for transmitting information about third parties without them to expressly requested it, and for their incorrect or illegal use. In any case, iDesign S.r.l., within the legal limits, will fulfil to the informative obligation toward the advised user and, where necessary, will ask for the express authorization, upon registration of their personal data.


iDesign S.r.l. adopts security measures in order to minimize the risks of destruction or loss of data, even accidental, of unauthorized access, not permitted processing or processing that is not compliance to our Privacy Policy collecting purposes. However, not being possible to guarantee that all the measures adopted for the Site security or data and information transmission limit or exclude any risk of not-permitted access or data leakage, we invite our Users/Customers to make sure that their own computers have updated antivirus softwares to protect the transmission of data through the web, both in and out coming and that their internet provider adopted firewalls and antispam filters or other measures suitable for data transmission security through the web.


User/Customer has always the right to know if there are or there are not personal data which are related to him, even if not already registered, and their transmission in an intelligible form. He also has the right to have information about the origin of his personal data, purposes and modality of their process, the logic applied in case of process made using electronical instruments, the identification details of the responsible of processing, the identification of the subjects or groups of subjects to which personal data can be transmitted or can know about them as, for example, responsible or in charge of processing them. Partly this information is in our Privacy Policy; for further information you can send an e-mail to our Customer Care.

User/Customer has always the right to get from iDesign S.r.l.:

  • update, change or integration of personal data;
  • cancelation, transformation into anonymous or block of personal data, eventually processed not in compliance with the law, including those which is not necessary to store according with purposes of collection or processed in later stage.
  • attestation that the above-described operations have been communicated, and their content too, to those to whom the data have been transmitted or spread, except where this compliance was impossible or needs an effort clearly disproportioned to the protected right.

User/Customer has the right to oppose entirely or partly to:

  • for licit reasons, to the process of personal data regarding him, however pertinent to the collection purpose;
  • to his personal data process for promotional material and communications dispatch;
  • to his personal data process for market research activities and for analysis on his preferences and on purchasing behavior.

User/Customer could also freely and at any time exercise his own right, as long as within the law limits, using the following Form.


The Site can contain hyperlinks (“links”) to other websites which have no relation with the Led Emotion Design Site. iDesign does not control or make monitoring operations of these websites and their contents. iDesign cannot be considered responsible for these sites contents and the rule they adopt also regarding the privacy and personal data processing during Users/Customers surfing operations. Therefore, we recommend to pay attention as you follow the links to these websites and to read carefully their own terms of use and privacy policies. The present General Terms of Use and Privacy Policy of this Site are not applied to websites managed by others subjects than iDesign S.r.l. The Site provides links to other websites just to help its Users/Customers with search and surf and to help hyperlinks on the internet towards other websites. The activation of those links does not entail any recommendation or warning by iDesign and/or to access and surfing through these websites, not even any guarantee regarding their contents, services or goods provided and sold by them to Users/Customers.


This Privacy Policy is ruled by the Italian law and in particular by Personal Data Protection Code (Legislative Decree no. 196 of 30 June 2003).


iDesign S.r.l. can change or simply update, entirely or partly, the Site Privacy Policy also considering the modification of the law which regulates this subject and protect Users/Customers rights. Changes and updates of the Site Privacy Policy will be binding as far as they are published on the website in this section. We invite therefore our Users/Customers to enter regularly in this section to check if a more recent and updated Site Privacy Policy has been published.


In case Users/Customers want to have further information about personal data process, we invite them to contact us using our contact form.



This Privacy Policy establishes how Led Emotion Design Store uses and protects all the information given to Led Emotion Design Store when you use this site. Led Emotion Design Store is committed to guarantee that privacy is protected. We ask you to provide some information through which we can identify you using this website, so it is sure that it will be used in compliance with this privacy policy. Led Emotion Design Store can change the policy at any time updating this page. Please check this page occasionally to be sure you agree with the eventual changes.

What we collect

We can collect the following information:

  • name
  • contact information including e-mail address
  • demographic information like postal code, preferences and interests
  • other information pertinent to investigations and/or offers to customers

For the complete list of cookies that we collect see the section list of cookies that we collect..

What do we do with the information that we collect

We need this information to understand your needs and offer a better service, and in particular for the following reasons:

  • Internal storage.
  • We can use the information to improve our products and service.
  • We can periodically send promotional e-mails about new products, special offers or other information that we consider interesting using the e-mail address you provide.
  • Occasionally we might also use the information to contact the use for market research purposes. Contacts can be made via e-mail, telephone, fax or mail. We can use the information to personalize your site according to your tastes.


We are committed to guarantee that your information is safe. In order to prevent unauthorized access or leakage, we put to use adequate physical, electronical and management procedures to safeguard and protect online collected information.

How we use cookies

A cookie is a small file that asks for the permission to enter the hard drive of a computer. Once it is authorized the file is added and the cookie helps to analyse the web traffic or let you know when you are visiting a particular site. Cookies let the web apps to answer you as if they were a person. The web app can adapt its operations to your needs, tastes, collecting and storing information about your preferences.

We use traffic cookie log to know which pages are used. This helps us to analyse the traffic data on a page and improve our site in order to adapt it to customer’s needs. iDesign S.r.l. uses this information just for statistical analysis purposes and then data are removed from the system.

Overall, cookies help us to provide a better site, letting us to control pages you find useful and those you don’t. A cookie will not in any case give access to your computer or any information about you that are not data that you choose to share with us. You can choose to accept or reject cookie. Most of the browsers accept cookies automatically, but usually you can change browser settings to reject cookies if you prefer. This might impede to fully take advantage of the site.

Links to other websites

The Site can contain hyperlinks (“links”) to other websites which have no relation with the Led Emotion Design Site. iDesign does not control or make monitoring operations of these websites and their contents. iDesign cannot be considered responsible for these sites contents and the rule they adopt also regarding the privacy and personal data processing during Users/Customers surfing operations. Therefore, we recommend to pay attention as you follow the links to these websites and to read carefully their own terms of use and privacy policies.

Check on personal information

You can choose to limitate the collection or the use of your own personal data in the following ways:

  • Each time you’ve been asking to fulfil a form on the site, search the section where you can click to declare you don’t want your data to be used for direct marketing purposes by anybody.
  • If you have not already accepted to let us use your personal data for direct marketing purposes, you can change your mind at any time writing an e-mail to

We do not sell, distribute or rent your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you want a copy of the information, please write to Via Laurentina, 289 - 00142 Roma RM.

If you believe the information we hold on you is incorrect or incomplete, please write as soon as possible, at the address above-mentioned. We will try to correct promptly any incorrect information.

List of cookies that we collect

In the following chart are listed the cookies that we collect and which information they store.

COOKIE Name COOKIE Description
CART The association with the cart.
CATEGORY_INFO Stores the information in the category page, which lets display pages faster.
CONPARE The items you have on the products list Compare.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer ID with the store.
CUSTOMER_AUTH An indicator if you are logged into the store.
CUSTOMER_INFO An encrypted version of the customer group that you belong to.
CUSTOMER_SEGMENT_IDS Stores the ID customer segment
EXTERNAL_NO_CACHE A flag indicating whether the cache is disabled or not.
FRONTVIEW Session ID on the server.
GUEST-VIEW It allows guests to change their orders.
LAST_CATEGORY The last category visited.
LAST_PRODUCT The most recent product you have seen.
NewMessage It indicates whether a new message has been received.
NO_CACHE It indicates whether it is permitted to use the cache.
PERSISTENT_SHOPPING_CART A link to information on the cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently considered in.
POLLN Information on what polls you have voted.
RECENTLYCOMPARED The items that you have recently compared.
STF Information about products that you have emailed to friends.
STORE The store view or selected language.
USER_ALLOWED_SAVE_COOKIE It indicates whether a customer allowed the use of cookies.
VIEWED_PRODUCT_IDS The products you have recently viewed.
WISHLIST An encrypted list of products added to your wish list.
WISHLIST_CNT The number of items in your wish list.